Madrí Excepcional brought the Soul of Madrid to Manchester, Birmingham, Bristol, and London - through a series of vibrant botellón events celebrating the food, art, and music of modern Madrid.

At the heart of each city takeover was a walk-through billboard: a giant media moment in the city's hottest spots that doubled as a fully functioning bar, wrapped in a stunning street art mural by Gus Morais. Hidden Madrí logos were scattered throughout - scan one, win a prize - while the iconic Madrid scenes stopped people in their tracks.

In the social square, guests toasted with complimentary cans of Madrí, while a partnership with Time Out brought fusion dishes to life - crafted by renowned Madrid chefs alongside local UK talent. And when the events wrapped, the Connectada platform pointed guests to nearby venues to keep the experience going.